Kickstarter Lessons #7: 5 Tips in Producing a Budget Kickstarter Video

(Source:Hexjam.com)

One of the greatest challenge in the presentation of any Kickstarter campaign is probably the campaign video. 

With our Kickstarter campaign planned for a late October launch, we started sourcing for sourcing for video production studios as early as April to help us produce a video that will get our backers on fire to click on the "PLEDGE" button.

Kickstarter Statistics #1 - 1 out of 10 Kickstarter Projects Fail to Deliver Rewards

(Image source)

With the recent hype on the failure of UK most funded Kickstarter project: Zano Drone and the recent coverage of the troubles by Singapore's most successful Kickstarter project: Pirate 3D  , the whole crowdfunding industry is cast in a negative light. The University of Pennsylvania recently published an independent study on the project's failure rate of delivery of rewards on Kickstarter and the results are pretty interesting:

Kickstarter Lesson #6: Learn by Backing Other Projects

There is so many things to look out for while running a Kickstarter projects and one of the most important skill that every creator must have is effective stakeholder or backer communication. This includes sending individual messages to thank backers, planning status updates during the campaign, doing cross project collaborations with other creators, informing backers on status of manufacturing, shipping updates etc. There has to be constant communication between the creator and backers that the only way to see all these activities going on is to actually back a Kickstarter project.