When I was developing the
Wongamania card game, I did a short google search on "board game" "card
game" "Asia". The first few hits that I have gotten were on the
traditional Asian board games such as "WeiQi" and "XiangQi". Other top
hits include Asian inspired board games designed by western board games
designers. There seems to be a lack of table games designers and Asian
designed board games. Everybody in Asia seems to be obsessed with video
and mobile games these days, when the trend is reversing in US and
Europe, where board games are on the rise.
Sales of board games are on a rise in United States at a rate of 15%-20%
in the past few years. More money is raised from tabletop games via crowdfunding programs than digital games in 2013. Top digital mobile
games like Angry Bird and Candycrush are creating their own board games.
One of the top reason for this reversal of trend, is the new wave of
young people, whom decided to unplug from their mobile devices and
social media, and engage in more sociable activities, like board games.
This is an interesting article from New York Times on the rise of board games.
I
did a simple Google image search and these pictures will tell you all
about the state of table games industry in the different parts of the
world.
Board Game Industry in Asia. Stuck in Ancient Times |
Board Games in US. Bright and Fun looking. They still love Monopoly! |
Board Games in Europe. Strategic thinking needed. |
What's the reason for such a low interest in tabletop games in Asia?
An opinion piece by Francisco Yu from GamesInAsia may offer some understanding:
"Many of the older folks who grew up with games in the US
or Europe remember discovering games not as electronic experiences but
as board, card or pen-and-pencil adventures.
Before we had computers, we played the old dungeon and dragons
role-playing games or massive and complex board games from Avalon Hill
or SPI.
In Asia, many gamers here also grew up with more
traditional board and card games like Weiqi (Go) and Mahjong. However,
their real entry into the culture of gaming came in through playing
games like StartCraft, Counter-strike or various MMORPGs like World of Warcraft or even Lineage.
They skipped through the developmental period of hobbyist board games
and pen-and-paper role playing games that many game designers in the
West felt were essential for creating open ended worlds and crafting
great experiences for gamers.
Asian games have in the past been criticized as being uncreative and
derivative copies of other games. In China, many MMORPGs are based on
either Journey to the West, Romance of the Three Kingdoms, or the Swordsman
series of stories. Having more a more robust offline games scene could
help to inspire video game designers to get creative and introduce new
game and story elements, which would be a big plus for the Asian gaming
industry. A new generation can now play and learn to develop games for
the next generation…both online and offline."
To
add to the woes of the board game industry in Asia, the recent property
boom and rental prices in Asia has led to a decline in Boardgames
cafes. Board game cafes are often the "first contact" between the
average consumers and board games in this part of the world and due to
the increasing rental, many Singaporean board game cafes are forced to scale down their operations.
The lack of widespread support for boardgames in Asia can also be attributed to the attitude to the man on the streets. When I started to share with people about Wongamania, the first reaction from most people is, "Have you tried marketing this product to the schools yet?" There is this perception that board games are kiddy hobbies and some adults which I interacted with flatly refused to play Wongamania, declaring it to be "too simple for them".
Visiting the Singapore Toy and Games Convention 2014 also gave me a new revelation. There are tons of booths with toys and games from US and Europe with the conventional DC/Marvel/Starwars/JapAnime dominating the scene. Other than a dedicated space for local artists, there is literally no other other booth showcasing locally produced games in the convention.
The lack of widespread support for boardgames in Asia can also be attributed to the attitude to the man on the streets. When I started to share with people about Wongamania, the first reaction from most people is, "Have you tried marketing this product to the schools yet?" There is this perception that board games are kiddy hobbies and some adults which I interacted with flatly refused to play Wongamania, declaring it to be "too simple for them".
Visiting the Singapore Toy and Games Convention 2014 also gave me a new revelation. There are tons of booths with toys and games from US and Europe with the conventional DC/Marvel/Starwars/JapAnime dominating the scene. Other than a dedicated space for local artists, there is literally no other other booth showcasing locally produced games in the convention.
The usual Marvel and DC stuff in the Singapore Toy and Games Convention. Still Cool though! |
My favorite booth. A locally published superhero comic |
Leveraging on LKY fame. Great idea though, but not sure if LKY will personally like it. |
On
the bright side, online and specialty board game retailers have been
reporting a quiet rise in demand for board games. As Asians become more
affluent, they have chose to purchase the board games and play in the
comfort of their homes and clubs, rather in a crowded noisy cafe in the
City Centers. Cafes are also unfriendly to people playing board games
within their premises as they want to focus more on customer turnover
than creating a friendly social environment for their customers. I have
been "invited out" of some cafes around Singapore as I was performing my
game testing for Wongamania with a group of friends. I do not blame the
cafe owners as the high rentals pressurize them to ensure that
customers keep on ordering food and drinks and board games players are
normally too engross in playing their games and often forget to order
more beverages. Still, I have high hopes for the board game market in
Asia, as people started to unplug from their gadgets and return to
activities that focus on socializing and interaction.
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